Going Beyond “Client-Centered” to True Collaboration

It’s rare that I see something that I just have to stop and read, but Eric Fletcher recently shared a blog post, Making “Client-Centered” More than a Marketing Copy Point, that jumped out at me. Maybe it’s because I’ve been spoiled by working at 352, but the term “client-centered” feels old fashioned – a vague promise to put the client’s […]

This is a Blog Post About Nothing

Sooner or later, every content creator gets writer’s block. I’m talking the “Holy crap, someone is paying me to come up with ideas and be creative and write, and I’ve done NONE of those things today,” sort of writer’s block. Too often it results in content that nobody wants to read. Well, I had that kind of writer’s block today, and it […]

Some other good stuff