Improving Mobile UX on a Budget

Google has been applying user metrics to its algorithm and crawlers for years. Bounce rate, time on page, page load time – they all play a role in page rank. But when it comes to mobile, Google is getting serious about integrating user experience into SEO. A few months ago, we talked about Google SERP alerting users that a site […]

5 Rules for Creating Content People Will Actually Like

Content is a fundamental element of every campaign, but simply creating content doesn’t mean anyone will read it, or actually like it. As part of a new series, A Digital Marketer’s Guide to the Galaxy, we’re going to explore basic tools and guidelines for enhancing your digital marketing strategy. And since content is king – or at least some flavor […]

Some other good stuff