A few months back I spoke at the New Media Expo conference (formerly BlogWorld) on the topic of optimizing your conversions. This is a big topic for most site owners, but is sometimes missed with blogs. Just because you aren’t selling a product from the site doesn’t mean you don’t have conversions. It simply means you need to modify the definition.
Anyhow, I did an interview with http://www.techzulu.com about my topic, which I just stumbled across on YouTube. No, I wasn’t searching for my name. Yes, I think it’s an informative interview. Enjoy!