Consider it a win that was seven years in the making.
352 Media Group won its first gold district ADDY award at the Fourth District ADDY Awards held in Tampa May 1-3, which represented more than 2,000 advertising professionals in Florida and the Caribbean. But that’s not all the interactive Web development company walked away with: It also snagged three silver medals, making 2010 the most lucrative year for the firm. These four awards bring the total district awards 352 Media Group has won to 11 in the seven years it has entered the world’s largest and arguably toughest advertising completion.
The recipient of that coveted gold medal goes to Microsoft’s TweetCraft Video, a viral marketing campaign 352 Media Group developed that included a movie-trailer-esque video, logo and log-in screen graphics. The video surfaced more than 159,000 responses in just one month, and the online gaming guide, Kotaku, touted the viral campaign as the ‘most epic trailer for a Twitter client yet.’
These four district ADDY Awards are in addition to the 17 local ADDY Awards the interactive media agency swept up back in February at the local ADDY Award Gala hosted by The Gainesville Advertising Federation. All four projects have moved forward to be judged at the National ADDY Awards Show and Gala on June 12, 2010 in Orlando.
352 Media Group is a full-service interactive development firm headquartered in Gainesville, Florida, with offices in Atlanta, Tampa, Jacksonville, and Seattle. 352 Media Group provides its clients with a complete approach to business development, offering Web development, Web applications, CD/DVD Production, motion graphics, and more. Since its founding in 1997, 352 Media Group has served more than 1,000 clients across the United States and around the world.