Erin Everhart / Digital Strategy / December 14th, 2009

352 Media Launches New Group One Trading Site

In today’s economy, a company’s need for a professional Web presence hasn’t diminished, but marketing budgets have shrunk.  Recently San Francisco-based Group One Trading (http://www.group1.com/), one of the largest privately held options trading companies came to the 352 Media Group with what seemed like opposing requirements:  Build a highly professional, custom Web site, but due so on a limited budget.

For this project, the 352 Media Group used its new “Standard Platform” to build Group One Trading’s new Web site.  Our Standard Platform was designed in response to today’s trying economic times where companies have been forced to reduce marketing budget.  Our standard offering provides a custom designed Web site where content can be managed at cost competitive prices.  Our clients can include some of our most popular features as add-ons.  Long-term, unlike template based sites, our clients can use our standard platform as a basis for their long-term Web needs adding customizations on to the site.

Included in our standard offering is a custom design created by our award winning Graphic Designers, up-to fifteen standard pages of content (included in the price), one Web form page (also included in the price) and our basic Search Engine Optimization (SEO) package.  Most importantly, our standard package Web sites include our fully featured Content Management System (CMS).  Our CMS allows users to modify or delete existing standard or Web form pages, create new standard/Web form pages, update navigation menus and maintain SEO Meta Tags and Page titles.  Our CMS also includes a handy version control feature.  Not only do we offer our standard package at a competitive price, but we offer it for a fixed fee price to insure cost certainty.  If you need additional standard pages (above the 15 included in the price) or additional Web forms, you can purchase additional pages from us or simply use the included CMS to add additional pages yourself.

As previously mentioned, many of our most popular Web site features can be added to your Standard Web site and we can also offer them on a fixed-fee basis.  Some of those features include:  Dynamic Flash Header, Video Host Service, Calendar of Events, HTML Newsletter and E-Mail Blaster, News and Press Release Center, Advanced Site Search feature, Online Polls feature, Blogs and Online E-Commerce (shopping  cart).

Group One has been so pleased with the Web site we built for them, they have requested that we build another similar Web site for one of their wholly owned subsidiaries.

The following screen shot is the Home Page for Group One Trading’s new Web site: