Erin Everhart / Digital Marketing / January 11th, 2012

A Local Search Engine for Family Friendly Businesses

Last week, I wrote a post for Search Engine Land about where to get citations for local SEO. It’s a different beast that one is — figuring out exactly how to get into Google Places 7-pack or integrated map listings — but if you’re doing business in one area, it’s critical if you’re planning on getting any traffic to your website (and any customers to your business). Anyway, one of the places I mentioned as passing good value to Google for local SEO is Judy’s Book Social Search®, and Ali Alami, the general manager reached out with a couple of changes the site is going through, the biggest of which is that it’s moving to being a mom-focused, family friendly local business site. This is great news for preschools, day cares, cleaning companies, salons, and any business that caters to the family side of things. We sat down for a quick Q&A to give you all the goods and glory that’s happening over there. Why did Judy’s Book shift to a more mom/family business site?
With a small development team, we had to stay razor-focused on doing a few things really well. Our mom audience was growing, and while Yelp owns the major share of the younger generation, rather than try and be all things to all people, we felt that it was better to focus on serving the mom/family niche really well. How does this make Judy’s book stand out from other local business listing services? We’re focusing on levels of trust in our reviews. Moms have asked for reviews from other moms, so we added family tags that allow reviewers to tag themselves and others to see, we’re highlighting mom and kid-friendly listings, and we’ve partnered with IntegrityID to help moms feel safe with the service providers that are entering their homes. What does Judy’s Book offer local businesses that other local search sites don’t?
We syndicate their reviews to all our other partners and major search engines. We’ve also made it really easy to get reviews through our mobile site and QR decals (no downloads required) that a customer can scan in the business via their smartphone. Having a larger mom/family audience helps our merchants reach a certain demographic; 95% of our businesses focus on having a presence on Yelp, Citysearch, Google Places, YP.com, and Judy’s Book to cover the largest audience. Anything upcoming that we should know about?
We’re focusing on Facebook to increase trust and mobile features. We’re also adding better sorts and filters for families to identify the best kid-friendly and mom-sought-after businesses (spas, house cleaners, day-cares, cafes, farmers markets, fitness, appliance repair, plumbers, and pediatricians). What are other local search engines that you like to get your business listed for local SEO?