Peter VanRysdam / Innovation / July 13th, 2011

Archived Webinar: Optimizing and Measuring Conversions

Thanks to everyone who joined us for yesterday’s webinar, and special thanks to Erin and Amy for their help in putting it together.

As marketers, it’s easy to get caught up in design. When it comes to websites, we often focus so much on how it looks that we forget to analyze how it works. In this webinar, we took a look at how development needs to compliment the design. From optimizing your site’s call-to-action to simplifying forms, we show some easy ways to increase conversions. And, to make sure your changes are working, we show how to setup goal tracking through tools like Google Analytics.

So what else can people do to impact their site’s conversion rate? Are there other tools you’re using to measure the results? Let us know in the comments.