Peter VanRysdam / Digital Marketing / October 7th, 2011

Archived Webinar: Social Media Basic Training for Small Business

Social media isn’t just a passing trend in technology; it’s a cultural phenomenon and a great business and marketing opportunity if social media strategies are implemented properly.

Did you know?

  • 3 out of 4 adults use social media sites at least once a month
  • More than 40 percent of businesses say using forms of social media has helped them acquire a customer
  • Companies that use social media features on their website saw 400 percent more unique visitors
  • 81 percent of business executives say social media helps boosts their brand

With all the benefits marketers experience using social media, like more exposure, increased website visitors, improved search engine rankings, and ultimately, new sales, it’s important to make sure you’re doing all you can. Are you doing it right? In this webinar, we’ll go back to basics to talk about what works and what doesn’t for today’s small businesses. We’ll look at which networks to target, how to craft your message, and how to turn “friends” in to customers.

So how do you use social media to promote your business?