352 Inc. / Digital Marketing / August 13th, 2007

Branded Entertainment Questionable

I stumbled across this article today in AdAge.  It talks about the Geico Caveman sitcom to air on ABC October 2.   Few insurance companies, including Geico are hesitant to advertise during the show’s timeslot. 

It will be interesting to see how successful this sitcom will be…maybe it would be Geico’s best interest to only cast the Caveman on his Web site, the Caveman Crib?