Well this is certainly good news. I’m happy on two accounts…first as a marketer, and second as a principle of a company that services marketers.
The article in BtoB Magazine, which can be found here, found that 40% of survey respondants plan to increase budget for 2010. That comes on the heels of 60% slashing marketing spend in 2009. And to make me even happier, the biggest increase is coming in online marketing as a “lower-cost, more measureable medium.” Couldn’t agree more!
In addition to the article, you can download the research report in full (free registration required). Here’s the slide that interested me the most:
BtoB Magazine/btobonline.com research, © November, 2009