352 Inc. / Digital Strategy / August 26th, 2009

Come Support 352 Media's Geoff Wilson on September 16th in Jacksonville, FL

We all know content is king. It’s certainly a key component of an effective online marketing strategy that increases revenue and visibility for your business. What techniques can you use to create a unique brand identity? How do you develop Web content that engages the user? What are some ways to incorporate social media into a successful online strategy. Learn the answers to these and other questions during a full day seminar on Online Marketing brought to you by the Jacksonville Chapter of the American Marketing Association. Geoff will be speaking from 2:00-3:00pm on Harnessing the Power of Social Media and Web 2.0 for Your Business.
Social Media and “Web 2.0” are exploding in popularity and businesses are now trying to harness the technology and learn how to profit from it. “Web 2.0” technologies such as Twitter, Facebook, LinkedIn, Youtube and blogging offer tremendous opportunity for businesses – but only if approached in the right way. Geoff Wilson, Founder and President of 352 Media Group, has helped many businesses grow by using these and other new media technologies. Geoff’s matter of fact approach and numerous on point examples will engage the audience while appealing to everyone from new business owners to savvy marketers and technology directors. Attendees will leave the session with tips they can put in to action immediately as well as links to resources for further reading. Key Points Include: Using Twitter to increase your sales
Insider tips and tricks to marketing through Facebook
Building viral marketing through Youtube
The incredible hidden power of blogging About Geoff:
Geoff is President and CEO of 352 Media Group, the company he started 12 years ago out of a dorm room at the University of Florida. 352 Media Group is an interactive media agency specializing in custom Web site development with 50 employees and offices in Gainesville, Tampa, Jacksonville and Atlanta. 352 Media Group’s clients include Microsoft, CNN, GE, American Express and Outback Steakhouse. Because of 352 Media Group’s success, Geoff was recognized as one of “America’s Top 30 Entrepreneurs Under 30” by INC Magazine in July, 2006. Since entrepreneurship is Geoff’s calling, and also in part because he loves great ice cream, Geoff opened two Ben & Jerry’s Ice Cream stores and Bourbon St. Coffee shops in Gainesville. The first store opened in 2003 right across from the University of Florida’s campus. Geoff was appointed to Ben & Jerry’s National Franchise Advisory Council in 2004 and their National Marketing Committee in 2005, and 352 Media Group was hired to develop Ben & Jerry’s worldwide franchisee extranet system in 2008. Geoff’s favorite flavor? New York Super Fudge Chunk. Geoff got married in October, 2007, to Kim Balestrieri, and together they founded a new venture in 2008 called Play Action Online Kids Camps. Together Geoff and Kim are working with some of the biggest names in football – Pete Carroll, Steve Spurrier, Barry Switzer and Charlie Weis among others – to build a massive online football worlds for kids. The venture has received great media coverage by ESPN, the LA Times and more. You can see the first world online at CampPete.com. Geoff often guest lectures at the University of Florida and he actively works with the Center for Entrepreneurship to help grow up-and-coming entrepreneurs.  Geoff is a huge Gator fan and he has traveled to see every Gator football and basketball national championship win in person. Geoff’s accomplishments
Selected as one of ‘America’s Top 30 Entrepreneurs Under Age 30’ by INC Magazine
Winner of the University of Florida Warrington College of Business’ Clark Butler Entrepreneur of the Year award
Advisor to and speaker at the University of Florida’s Center for Entrepreneurship and Innovation
Appointed to Ben & Jerry’s National Franchise Advisory Council and Ben & Jerry’s National Marketing Committee
Appointed to the Gainesville Advertising Federation’s Board of Directors
Selected as one of Gainesville Magazine’s ‘Top 40 Under 40’ EAT, DRINK, INTERACT
The day begins at the Modis Building with a sponsor-provided breakfast, then a series of speakers and interactive breakout sessions, followed by a sponsor-provided lunch, more speakers and interactive breakout sessions, and ends with a networking happy hour at the Twisted Martini. REALLY?  THAT’S THE PRICE?  C’MON How much would you pay for all of this?  Would you believe $20 for members, $50 for non-members?  IT’S TRUE!  For only $20 for members or $50 for non-members, you get a full day including breakfast and lunch, more than 15 web and interactive media experts, networking with the marketing community of Jacksonville and a happy hour to cap it off. If anyone is interested in attending you can register at this link: http://jamaonlinemarketing.eventbrite.com