Erin Everhart / Digital Marketing / February 20th, 2012

February: Summing Up SEO

Search Plus Your World was announced just over a month ago, and it’s caused quite the chaotic stir in the Web marketing world. But alas, other things have happened that you need to take note of. SMX West is next week in San Jose, and if you’re going, you’ll see us there. I’ll be speaking at an interactive link building clinic, and our Director of Digital Strategy, Kelli Kimpton, will be talking about how to best optimize mobile landing pages for conversions. Be sure to come say hi. OK, enough fluff: To the news! Google’s Results Get More Personal With “Search Plus Your World” via Search Engine Land
Danny Sullivan has likely one of the best and most comprehensive articles about what exactly Search Plus Your World is and what it means for search results. How Google’s Social Search Shift Will Impact Your Brand’s SEO via Mashable
With the added personalization, Search Plus Your World will affect your SEO campaign and this article tells you how. How To Create an Effective Effective Google+ SEO Content Strategy via Search Engine Journal
The content that you put into your Google+ will have a direct impact on your SEO. Here’s the best places that count and where you need to optimize.

4 Ways to Boost Your SEO With Google+ via Mashable
Last one about Google+ and Search Plus Your World, I promise. Infographics: Why The Fail for Link Building via Search Engine Land
Infographics can be great for link building, but most of them fail terribly. Here’s why.

The SEO Backlink Vote via 352 Media
Our new SEO Specialist Vance Miller talks about why not all backlinks are created equally and what you need to do to get them from quality sources. 4 Twitter Analytics Tools For Your Business via Social Fresh
If you’re doing anything in social media, you need to know how to monitor your influence. Our Marketing Associate Amy Moczynski walks you through 4 tools you can use to gather and analyze your Twitter data. Be Careful Using AdWords for Keyword Research via SEOmoz
Google’s Keyword Tool is probably one of the best there is for keyword research, but it doesn’t come without it’s flaws, including some inaccurate search volume listings. Where To Get Citations for Local SEO via Search Engine Land
If you’re doing business in one area, you need to get listed in Google’s local business listings, and here’s what you need to do to get there.

Enterprise SEO: 4 Trends to Watch in 2012 via Search Engine Watch

In house SEO for a large corporation is a slightly different ballgame than if you’re doing it through an agency like us. Be sure to keep your eyes on the trends for 2012. What else happened this month in SEO and web marketing?