Peter VanRysdam / Digital Marketing / October 17th, 2011

Fifteen Minutes Draw To A Close For Google+

Back in July, I wrote a post called Do the Google+ Benefits Outweigh the Costs? which was not well received among my coworkers. Amy went so far as to write a rebuttal, Not so Fast, Peter: Why Google+ Can Succeed in a Facebook-Obsessed World. Is it too soon to say I told you so?

Let’s look at the facts so far that point to the freefall I predicted:

Finally! Eric Schmidt Joins Google+
This article is from 4 days ago. For those of you that don’t know, Eric Schmidt is the Executive Chairman and former CEO of Google. As in the Google that made Google+. As in the Google+ that launched over 4 months ago. Really? Your own upper management doesn’t use it? Maybe he was waiting for the crowds to thin out.

Google Engineer Accidentally Posts Rant About Google+
The Google employees using the system aren’t feeling the love either. One such staffer’s intended internal rant was released publically, where he said: “Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo).”

May I suggest he look to LinkedIn to find a new job rather than G+, which he dubbed a “pathetic afterthought?”

A couple of gaffes is one thing, but numbers don’t lie. And they don’t look great, either.

Google+ Traffic Falls 60% From Post-Launch Highs [REPORT]
In short, user adoption grew like mad while Google did it’s normal “invitation only” release. Everyone wants what they can’t have. In mid-July, there were 10mm users. Reports estimate that number around 43mm now. But activity is what really counts. For example, I’m one of those users, but I can’t tell you the last time I logged in there. After opening up publically, usage soared. However it fell just as fast to the tune of 60%. In short, they came, they saw, then went back to Facebook.

Sorry, Amy. I think this sums it up.


via Mashable – http://mashable.com/2011/10/14/wizard-oz-google-plus-comic/

So, am I wrong? Will G+ rise from the ashes?

  • jsinh

    OMG!!! I swear this is true. Well, google needs to recreate a wheel ? or not?
    [b][/b]