352 Inc. / Digital Marketing / November 21st, 2007

First Experiences Last a Lifetime

I got my Vitamin feed email this morning (go now sign up I recommend it) However it was based on “User Experience” the acronym “UXP”. And some of the points they made are really interesting and make really good common sense.

  • You don’t get a lot of time to sell yourself to a potential customer who loads your page; most people are lazy, and more importantly, impatient.
  • You (website owner) have to go the extra mile, because they (end user) won’t
  • Help your users and customers to do what they want, not what you want them to do.
  • Good design makes people feel good.

I’m going to actually add this again “Help your users and customers to do what they want, not what you want them to do.” Now lets emphasize the – do what they want!

Just think about it for a second when making a decision to redesign your site. Ask your users what they want as they are the people that will be using the site – they will thank you for it.