352 Inc. / Marketing / July 28th, 2009

GEICO's Marketing is Genius

This past weekend my friend Carol and I were watching television and one of those GEICO Caveman commercials came on – “so easy a caveman can do it.” Carol mentioned that the two Cavemen would be staring in a TV sitcom.  I wonder if the GEICO Gecko will make a cameo? So, I found this interesting…and I thought to myself…are trademark advertising characters going to be the wave of the future when it comes to entertainment on the telly?  If so, then the Keebler Elves, Tony the Tiger and the Aflac duck (even though I heard that the duck will be retired soon) better begin practicing their lines. Carol and I decided to search the Web for this Caveman movie; instead we stumbled upon this site, the Caveman Crib.  This site is hands-down AWESOME! First, you are greeted by the Caveman as you have arrived early for his party; he tells you just to take it easy until he’s done getting the ready. That’s when the fun begins! From listening to the Caveman’s Apple ipod, flipping through magazines and picking out an outfit for him to wear; this site is sure to keep you entertained.  You can click around from room to room–and play with a bunch of stuff.  It’s pretty cool so be sure to check it out. There is some product placement and advertising (not only GEICO auto insurance) within this interactive site.  But honestly, I’d expect there to be more…for example a can of Pepsi laying about in the kitchen or a Panasonic telephone.  Either way, it is a stroke of genius on GEICO’S part and I’m interested to see what “remodeling” will be done to the Caveman’s crib in the near future.