We’re launching new stuff all the time, and while I can honestly say I’m proud of everything we put out, there are some things that are especially cool that I want to share.One thing every company has (or at least, it better) is a logo. We were approached by a company called LogoYes to help with their site. It’s an amazing DIY tool that demystifies the logo design process. The tool existed already, and we were tasked to make it even better. Once we got in to it, we determined it would be best to really start over from scratch, so we created a version 2.0 of the system which just went live at www.logoyes.com. Be sure to click on the “try it free” tab to get a taste of the system’s capabilities.
Here’s what’s so great about this tool: people are always looking for shortcuts and cost savings. To do that with something as central to your business as your logo is a big mistake, but a common on none the less. Using this tool is like the best of both worlds in that it’s inexpensive relative to hiring a design firm, yet the results are professional. The system asks some very important questions about your business’ image and then only provides certain options to you based on your feedback. That way you’ll never end up with a log that doesn’t serve your brand.Another cool feature on this site that we created is the business card generator. Obviously if you’re designing a new logo, you don’t have cards yet. The system takes the new logo, and based on the image questions you answered at the beginning, gives you several layout options. Very cool.
I spoke with a friend of mine while I was out watching the BCS national championship game last night (as a University of Florida fan, I was more than pleased with the outcome) and she told me her mother had used the LogoYes site with great results. She’s starting a real estate staging company in Maryland and used the site to create a great logo and business cards. It’s nice to know that we as the developers aren’t the only ones who love the site!Props to Lincoln, Evol, and Ed for their work on the site, as well as Lauren for project managing it.