Peter VanRysdam / Marketing / July 5th, 2007

Great Video on "How to Kill a Brand"

I stumbled upon this great video online today and thought I’d share.  Not only is it hilarious, but its a pretty good synopsis of the gaming war taking place between Nintendo, Microsoft, and Sony.  There is little question that the Wii really exceeded expectations while the PS3 fell behind theirs. 

I don’t know that I’d agree with the thinking that the PS3 brand is dead, but they certainly made some blunders that are well highlighted here.

Video: The PS3 Song – “How to kill a brand”