Peter VanRysdam / Digital Marketing / January 23rd, 2009

Hoping To Stand Out @ The American Marketing Association's "mPlanet"

We’re giving tradeshows a second chance.  We did a few years ago with little success.  Granted at the time we were a much smaller company and were at the cheapest booth with the cheapest display.  Now, we can do them right!

One of the first shows we’re doing is the mPlanet conference in Orlando next week.  It’s put on by the American Marketing Association.  I’ve been to a few of their events, and they’ve been well done.  The exhibition hall at mPlant is especially unique as all the social events and meals take place in that room.  Should result in a more relaxed environment.

One way we’re hoping to stand out is our great booth design.  Our goal was to create a booth we could customize and personalize for each event we do.  We’ve created a three panel display with one panel that we swap out as needed.  Just today we got the third panel in, and it looks great (thanks to our designer Tim).  What’s cool about it is there is a real monitor poking through to show our demo reel.  What’s even cooler is that we took the picture of the other monitors ourselves.  Take a look at the before and after Tim got a hold of it:

Before:

And After:

The color is a bit off in the picture, but you get the idea.  I’ll take a few shots when the booth is all setup next week in orlando so you can get the full effect.  Wish us luck, and if you’re going to be in town for the show, drop me a line!