352 Inc. / Blog News / July 1st, 2008

Humana Foundation Partners With 352 Media Group To Create Wellness Information Web Site

The Humana Foundation, the philanthropic arm of Humana Inc., one of the nation’s leading health-benefits companies, has selected 352 Media Group to enhance the Wellness Information Zone (WZ) Web site.

The free Web site is a key component of the Wellness Information Zone Project, developed by The Humana Foundation in partnership with Libraries For the Future (LFF). Consumers will find basic and up-to-date health information in everyday language at Wellness Zone.

‘There is so much health information available today and some of it is misleading,’ said Virginia Judd, executive director of The Humana Foundation. ‘Wellzone.org connects anyone with Internet access directly to reliable health information and now, 352 Media Group is enhancing navigational features to make the site even easier to use.’

LFF Executive Director Bruce Astrein added, ‘Libraries are a wonderful resource for health information, and this project adds a new dimension with designated WZ centers in libraries and specialized librarian training.’

The project pilot launched in September 2007 in Atlanta. Since then, The Humana Foundation and LFF have increased promotion to empower people with health information and continue to monitor the pilot’s success.

Judd added, ‘Our ‘high tech, high touch’ approach to health literacy also includes Humana employee volunteers as trained health information guides’ at WZ centers located in nonprofit organizations.

‘We’re thrilled for the opportunity Humana has given us to work on a site that will have such a positive impact on people’s lives,’ said Peter VanRysdam, 352 Media’s vice president of marketing. ‘Our goal is to develop a site that exceeds the Foundation’s expectations.

352 Media Group, www.352media.com, is a full-service interactive development firm headquartered in Gainesville, Florida, with offices in Atlanta, Los Angeles, New York and Seattle. 352 Media Group provides its clients with a complete approach to business development, offering Web development, Web applications, CD/DVD Production, motion graphics, and more. Since its founding in 1997, 352 Media Group has served more than 1000 clients across the United States and around the world.

The Humana Foundation supports and nurtures charitable activities that promote healthy lives and healthy communities. The Foundation is located in Louisville, Kentucky, the site of Humana’s corporate headquarters.

Libraries for the Future is a national nonprofit that supports innovation and investment in America’s libraries. Since 1992, LFF has helped public libraries respond creatively to the changing needs and opportunities of their communities. Through professional development activities, targeted grants, forums, and research projects, LFF transforms libraries into 21st century community centers for information and education.