Remember Favicons (don’t know what a Favicon is? look up to the left, see that little 352 badge beside “http://” well that’s a Favicon, they’re used for bookmarking your site in web browsers, so users can find your site by looking in their favourites for your logo.)
Now you can create the same thing for iPhones and iTouch users that wish to bookmark your site.
1) Create a 57×57 PNG.
2) Name it “apple-touch-icon.png”
3) Save it in the root folder of your website (web documents).
or alternately for more flexibility
<title> 352 Media Group’s iPhone Bookmark </title>
<link rel=”apple-touch-icon” href=”/whatever.jpg”/>