Erin Everhart / Marketing / June 18th, 2012

June: Summing Up SEO

I know I say this every month, but the past two months may have been one of the most tremulous times in the SEO industry. There were algorithm updates announced, local search ranking factors released, and a new interface for local SEO put in place. Yes, there’s been some pretty high ups and some pretty low lows, but all in all, you’ve come to expect now in the ever-changing SEO game right? Here are the highlights:
8 Tips To Increase Your Link Building Efficiency via Search Engine Land
Link building is hard. There is no way around it. And it takes a long time. But there are some things you can do to be more productive.
Local Search Ranking Factors 2012 via David Mihm
Pulling together the best of the best in local SEO, David Mihm has updated the local search ranking factors for 2012.
The Bigfoot Update (AKA Dr. Pete Goes Crazy) via SEOmoz
Yes, you guessed it. We’re nowhere near done with Panda. Google confirmed another data refresh this month, ushering in Panda 3.7
Google+ Local Unlocks The Power of Zagat via Mashable
Google has officially dropped Google Places in favor of Google+ Local, integrating local search with, you guessed it, Google+.
Phoenix Rising: Bing’s New Webmaster Tools via SEOmoz
Bing has finally listened to the calls for more. They’ve launched some crazy awesome updates to their Webmaster Tools to give you even more information.
How To Rank No. 1 in Google via Sam Applegate
Whenever Matt Cutts talks, you listen. Except in this instance, when some clever soul did a mash-up of how to rank No. 1 in Google. Let hilarity ensue.
6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery via Search Engine Journal
Panda affected a lot of sites, a lot of sites with a pretty fantastic SEO profile, too. Glenn Gabe walks you through his action plan for one such site.
Proper SEO and the Robots.txt file via Search Engine Watch
Your Robots.txt file is arguably one of the most important aspects of your SEO campaign because it tells search engines where to go. Learn how to optimize it properly.
What Tim Tebow Can Teach You About Link Building via Search Engine Land
Yes, close to 50% of our staff are Gators, and we love Tim Tebow, but did you know he can do more than just play football?