I was sent a mail this morning from one of my mates, a link to youtube — It was a video about “The Shining re-cut.” I never watched the Shining, as it’s a horror, and im a big girl when it comes to scary movies. However, I clicked on another video by the same user
“The Wedding Crashers” – now this is a movie I have seen many times. By using specific clips all from the movie and adding different music in the background, they gave the movie preview a whole new persona – of which I would have never in a million years watched it or learned the word “erroneous”.
So its important to know your audience when you are marketing your product — get it wrong and you will pay the price.
Update April 1st
It seems there is a problem with this video the full URL is