352 Inc. / Digital Marketing / March 31st, 2008

Know your Audience

I was sent a mail this morning from one of my mates, a link to youtube —  It was a video about “The Shining re-cut.”  I never watched the Shining, as it’s a horror, and im a big girl when it comes to scary movies. However, I clicked on another video by the same user

“The Wedding Crashers” – now this is a movie I have seen many times. By using specific clips all from the movie and adding different music in the background, they gave the movie preview a whole new persona – of which I would have never in a million years watched it or learned the word “erroneous”.

So its important to know your audience when you are marketing your product — get it wrong and you will pay the price.

Update April 1st
It seems there is a problem with this video the full URL is
http://www.youtube.com/watch?v=KRbw_J2Kzh4