Peter VanRysdam / Digital Marketing / March 28th, 2008

LinkedIn Positions Itself as the Digital Watercooler for Business ChitChat

Interesting article I read this afternoon on NewsFactor.  I’m curious to see how this evolves.

BusinessWeek Links to LinkedIn
By Peter Piazza March 27, 2008 1:22PM

A partnership between BusinessWeek.com and social-networking site LinkedIn allows BusinessWeek.com readers to instantly access contact and company information (provided by BusinessWeek.com), and find people they know via LinkedIn connections. LinkedIn is also helping SMBs network to reach new customers and partners.

When you’re reading an article online, do you ever wish you could quickly reach out to someone at the company you’re reading about? BusinessWeek.com is betting that you do, whether it’s because you’re looking for a new business partner or possibly a new job. That’s why the company has decided to share what it calls “actionable business information” with social-networking giant LinkedIn. >>>

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