Geoff Wilson / Digital Marketing / August 29th, 2007

Making Your Web Forms Most Effective

Which arrangement of “Submit” and “Cancel” is most effective?

Thanks to a great usability and eye tracking study by Luke Wroblewski & Etre, we now know.

The answer, surprisingly, is that layout B was the most efficient.  Users located and clicked the Submit button fastest on layout B.

But users also were concerned that layout B, if used on a long Web form, made it too easy to accidentally cancel the form.  With that factor considered, layout A became the favorite, because it presented a good mix of effectiveness and efficiency.

Seems right to me.  You can read the full study here.