Erin Everhart / Marketing / March 19th, 2012

March: Summing Up Web Marketing

It may be spring cleaning season, but that doesn’t mean that that cleaning has to happen at your house. With so many changes happening in the SEO and web marketing world, now is the perfect time to take a look through your online marketing efforts and give them a good update. Google is on the cusps of, yet another, massive algorithm change, the push to capture your audience on mobile is even greater, and you still can’t ignore how important it is to get links to your website. Here’s a look at some of the biggest stories this past month in SEO and web marketing.

Google Semantic Search: Bad for SEO, Good For You via Read Write Web
We knew this day would come eventually: The day that Google starts to think. The up-coming algorithm change will have Google determine the intent of your search, not just the meaning, and that means even more competition for rankings.

How To Find Link Prospects Without Using Google via Search Engine Land
Link building has to be one of the hardest aspects of SEO, but you don’t just have to rely on search engines when doing your research to see who you could links from. A Visual Guide to Rich Snippets via SEOmoz
Rich snippets are appearing everywhere on search engine results pages. You’ll see them in forms of movie times, product reviews, or even recipes. As with most things though, it’s easier to learn how to implement than with a visual rather than paragraphs of text. Creating Conversion-Friendly Mobile Landing Pages via Business Insider
If you couldn’t make it to SMX West in San Jose to hear our director of digital strategy, Kelli Kimpton speak, this is the next best thing. Your audience is on mobile, and this will help you bring those mobile visits to mobile conversions. 5 Simple SEO Mistakes You’re Making and How to Avoid Them via Social Fresh
“If you build it, they will come” may have worked for baseball fields but not for websites. These are some of the biggest mistakes businesses usually make when setting themselves up for organic search engine traffic. How Google’s +1 Button Affects SEO via Mashable
And yes, it does affect your SEO. With Search Plus Your World in full effect, it doesn’t matter anymore if you just like something, you have to +1 one it. It’s Not SEO Anymore, It’s Marketing. Deal With It via Top Rank
SEO has seen a lot of changes in the past two years, and as it merges more with social media, content marketing, and other online marketing techniques, the community has been abuzz of what to call this trend that we actually practice. Regardless of what you call it, it’s about optimizing the customer experience. Making Our Ads Better For Everyone via Official Google Blog
Changes are coming to Google AdWords, and they will be for the better. Recently, ads have been appearing that clearly violate guidelines, and the search engine is finally putting in place a check to bring more quality. But as with everything with Google, they’re fairly tight-lipped about how that’s actually going to happen. Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties via Search Engine Watch
It’s always a good day when Google decides to give away some information about how to perform better. Getting slapped on the wrist by Google is the worst offensive that can happen to a website, and here are 7 ways you can avoid it. Google’s Over SEO Optimization Penalty via Search Engine Journal
Matt Cutts, the leader of Google’s Web Spam team, let slip a comment at SMX West that there may be a ranking change in our new future that targets sites who over optimize their website. While no one really knows what change that could be, it’s never too early to fix something that could be a potential problem. What else did we miss this past month in SEO?