Geoff Wilson / Digital Marketing / September 30th, 2007

Proof That Our Web Video Host Really Does Capture Visitors

The Web video host on the home page of our Web site, www.352inc.com, has been a big hit.  Customers comment all the time that they love the fast loading interactive video.

Now here is some more proof that it produces results as well… look at these stats from our Web site which I pulled from our Clicktracks statistics engine:

Stats for Aug 15 – Sep 15, 2006 (before video host was added):
Length of time the average visitor spends on our Web site:  72 seconds
Average number of pages a visitor visits on our Web site:  3.4

Stats for Aug 15 – Sep 15, 2007 (same period 1 year later, after video host was added):
Length of time the average visitor spends on our Web site:  117 seconds
Average number of pages a visitor visits on our Web site:  6.2

Now, to be fair, I should also mention that we made many other significant design changes during that time period as well, which I’m sure contributed to these impressive results!  But nonetheless, the video is definitely helping catch our users’ attention and retain them longer on our Web site.