Peter VanRysdam / Technology / September 21st, 2010

Replacing CAPTCHA With Advertising: Brilliant or Invasive?

One of our developers, Lincoln, forward me an interesting article today from the site. It was about one potential future for CAPTCHA, the things where you have to type in a word in order to prove you’re not a robot spammer. Really what you’re doing is proving you have the amazing ability to tell the difference between a lowercase “L” and a “1” or and “i” when distorted and placed over a background of the same color (great skill to have). Anyhow, advertisers realized that people have to look at that little box on sites. And if you look at it, advertisers want to put an ad on it. Here’s a video describing the plan:

I don’t know about you, but I think that’s pretty cool. Especially if the ads are targeted and relevant to the type of site. To use the example from the video, the detergent would be a great ad for someone commenting on a blog about…laundry? Well, you get the point.

So what do you think? Is this genius, or just another annoyance? I vote genius, unless people start putting CAPTCHA on unnessecary things just to serve up more ads. I mean, I’m all for getting rid of comments like this, which keep popping up on our blog (meaning someone is actually taking the time to do them manually, since we have CAPTCHA): “Thanks was looking forwards to such a info.What took you so long fot sharing it.Very essential from SEO point of view!!Hope to see such a informative stuff in future!!” It can’t be spam if it’s praising me, can it? 😉

  • Matt @ Scepter Marketing

    I think the CAPTCHA ads have the ability to be great or to suck. It could go one of two ways. Do I want people to actually comment on my post and spark a discussion? Or do I want them to click-through to an ad. Having non-clickable ads would probably work better… but then that can be harder to gauge the return on investment. Personally, I’m with you on hating to decipher the stupid things. I’m all for people just moderating the comments. Now to enter the CAPTCHA in anyway… I think it says sultimr Steinmetz.. maybe?

  • Larry Rossdale

    I feel that SEO is the future of online marketing. Sites like Google and Bing are constantly used by consumers to find the products and services they want. With a proper SEO plan, a company can have their website at the top of that search. If you are looking for an internet marketing company that focuses on SEO, check out They really took my company to the next level.

  • Lester Lorenzo John

    I was just talking with a friend about how I can never understand the damn hieroglyphics I come across whenever I’m trying to verify that I’m actually human and not a robot. Seriously. I’m always having to have a second or third go at it. With that said, this is brilliant. I’ve never liked the idea of being made of metal anyway.

  • john

    SEO is extremely important for businesses of all sizes. I would highly suggest that businesses that have been in the industry for several years have their website redesigned and developed to ensure that there website is giving them the optimum web presents. With the Analytic’s tools that Google offers business owners can really understand what customers are doing throughout their site. Webmaster tools can help to refine the web pages along with many other aspects of the design and development. I found this article to be a great read, thanks!