Brian Russell
Brian Russell / Digital Marketing / February 6th, 2012

See what SEM Brian Russell uses to get stuff done

My name is Brian Russell, and I’m the new Marketing Operations Manager at web development and internet marketing company, 352 Media Group. I’ve previously worked in PR and marketing at Gainesville Health & Fitness, been the 11 p.m. producer at WALB-TV, and a newspaper reporter at the Albany Herald. I love great stories, plus I enjoy seeing how things work, why they work that way, and then looking to see if there’s a way that they can work better.

What hardware are you using?
A 13-inch MacBook Pro, with the i7, 8GB of RAM and the stock hard drive. I just learned you can unofficially jam 16GB of RAM into it, so that’ll be my next project when I have an extra few hundred dollars in my pocket. Everything gets backed up to a 1TB WD My Passport Essential, via SuperDuper. I will argue that I’m not a Mac snob.

My computer goes nearly everywhere with me, along with my iPhone 4s and a waterproof Kodak Playsport. My last point-and-shoot went swimming in Lake Okeechobee. The pictures survived, but the camera did not, which is why I grabbed a cheap waterproof replacement for video. If it’s an adventure I’m going on, or some family event, I take my Canon T2i. Nearly all the time, the Canon T2i is wearing the “nifty fifty” prime (Canon EF 50 mm, F/1.8).

Other important techno goods of note:
TiVo – Otherwise I’d never see my TV shows or use Netflix on Demand
Keurig Platinum – It makes great coffee
SkullCandy Full Metal Jacket headphones – My last set broke after three years, but they have a lifetime warranty (minus shipping fees)

What software are you using?
The most important is my OS. Spaces is terrific – it’s like having multiple monitors all in my lap. I have a browser space, a communication space, and a personal space that are all a four-finger swipe away.

In my browser space, I have Chrome – and actually three different Chrome profiles so I can be logged into different Google accounts (work account, client accounts) at the same time. The work account is synced so that any computer I’m working on, I can log in and get the same extensions, history, etc. My extensions in my work browser are SEOquake, Mozbar, iSEO, Ghostery, TinEye, and Anesidora. The SEO extensions just give me quick access to information I may be looking for. Ghostery is fun because it shows me all the ways I’m being tracked on Websites. And Anesidora, when it’s not being cutoff by a Pandora update, gives me Pandora to listen to without having to keep a tab open. I’m a tab-closing and window closing fanatic, and can’t keep the Pandora tab open. Also, I use Google’s Screen Capture extension to snapshot things I find.

I keep Firefox around, mostly for the Firebug extension, which is awesome for playing with web design.

Always-on apps are Sophos Anti-virus, f.lux, and Dropbox.

I use TextWrangler for typing. It’s free, and I don’t have to worry about formating getting picked up or transferred in a copy-and-paste.

In my communication space, I have Outlook, Yammer, and Communicator for work purposes. Outlook really needs to adopt CalDav, so I can more easily sync everything from work and home (Outlook, Google Calendar, iPhone, iCal). Outlook is the one in the group that I haven’t figured out how to wirelessly sync with the others.

In my personal space, I have my personal Chrome profile, with Gmail loaded – but all it receives are con-ed emails and newsletters. I have a “Read Later” bookmark to send articles I don’t immediately have time to read to Instapaper. I also have a bit.ly link, for quickly posting articles I like to Twitter. And again, Ghostery because I love to see how I’m being tracked and what is influencing the ads I see. I also have AdBlock, but it’s typically turned off unless I arrive at a site that’s just plain abusive with ads.

For photos, I use Aperture, though most of the family photos are on my wife’s computer. And I use an old copy of Final Cut Express for video editing. I had the opportunity to use Final Cut X once, but it is so extremely different from the non-linear editing that I’m used to, that the 5 minute project I’m used to was hours long. So, I’m waiting to see if that standard sticks before I learn more about it.

Anyone who asks me for tech support has to install the LogMeIn client on their computer, so I can just fix it for them instead of trying to talk them through it on the phone. It’s more simple that way.

There are a lot of apps on my iPhone, but the only three that matter are Twitterific, Camera+ and Instapaper.

Dream Set-Up
A Retina-type display in the 13-inch MacBook Pro size, along with the quad-core i7 and the 1GB discrete GPU. You have to get the larger 15-inch for that kind of muscle, and the higher dpi isn’t available in any model. A 500GB or greater SSD. USB 3.0 support. Something affordable to plug into Thunderbolt, like a quicker backup drive or even a scratch disk for video editing. A truer 7 hour battery life.