Erin Everhart / Innovation / September 22nd, 2011

Social Media “Professional” Mark Davidson’s Twitter Ghostwriter Gone Wild

It’s common knowledge that you shouldn’t bite the hand that feeds.
Well, you also shouldn’t bite the hand that controls your online presence.

Mark Davidson apparently never learned this little tidbit.
According to his most recent stream from last night, one of his ghostwriters ran amuck on
his former employer’s Twitter after he got fired. (Read bottom to top.)


You would think an “Internet sales & marketing
professional,” as his Twitter bio reads, would know better than to A) hire
someone else to write their Twitter account and B) not change his password
after letting that person go. By the looks of the non-deleted tweets (at the time of this
post), Davidson hasn’t caught on, probably because he’s just waking up on the
West Coast. How many blog posts do you think it’s going to take until he does?

Seriously, Davidson, you may need to brush up on some social media damage control after this incident. And good luck finding someone who’s going to believe you’re actually a “marketing professional” after this little blunder. And if this is a prank: Hat tip on the creativity to the hacker.

Would you do the same thing if you were in the ghostwriter’s
position? Tell us in the comments below.

  • SJ

    I just want to point out a small fallacy in this article. The man’s account wasn’t really hacked. He already had the password, did change it like an intelligent person would. I know that is the "buzzword" we are using, but we should really come up with a different term for folks who already had access and acted on it.

  • PeterV – CMO

    I think she called it "running amuck," speculating that it could’ve been a hoax by a hacker (meaning maybe he does write his own stuff). But even still I’d call this hacking. Letting a plumber in to your house to fix a pipe doesn’t give him the right to let himself back in to hang out whenever he wants. Logging in to someone’s account, whether or not you have the password, is hacking.

  • Erin – Marketing

    Well, I’d probably only consider it an actual "hack" if it wasn’t the ghostwriter who did the writing. If this was all just a big prank and someone else logged into his account to post these messages, then that has hack written all over it. I’m still convinced this was the real deal and the writer is actually a fired ghostwriter, but you can never be too sure with these things.

  • Geoff

    Fox News said their Twitter account was "hacked" when someone used it to post fake messages about Obama being shot recently, but I am guessing it was a disgruntled employee who had the password, just like this situation.