Geoff Wilson / Digital Marketing / May 3rd, 2009

Social Media's Growth Continues to Explode

Here are some interesting stats on the growth of social media:

“LinkedIn’s traffic is up in the recession. It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today” – Adage, March 2

Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. – Comscore via Techncrunch, Jan 13, 2009

“45% of Facebook’s US audience is now 26 years old or older.” – Inside Facebook, Feb 15th, 2009

Thanks to Authority Domains for compiling these stats.

So what does this mean to your business?  There is more opportunity now than ever before to harness the power of Social Media in your marketing efforts.  But you have to do it in an authentic way for it to be effective.  If you need guidance, we can provide you with ideas and strategies to make this happen.