Geoff Wilson / Digital Marketing / May 3rd, 2008

Social Web Sites are Taking Over the World!

Don’t believe that Social Web sites are all the rage these days?  Check out these statistics from Morgan Stanley’s recent Internet Trends Report:

  • YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
  • 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005
  • YouTube has 258 million users, 50% visit weekly or more
  • >50% of Facebook users log in daily, 95% of Facebook users have used at least one third party application
  • 14 million photos uploaded daily on Facebook

Now for our customers (or potential customers) wanting to take advantage of this trend:  Just because Social Web sites are super hot, it doesn’t mean you can succeed by just copying them.  You have to find a unique way to differentiate and stand out.  If you can find the right niche opportunity inside of the overall trend, then you have a real chance for success.  Otherwise, your Web site will get lost amongst a sea of poorly implemented copy cats.