Geoff Wilson / Marketing / July 6th, 2009

The Best Time and Day to Send your E-Newsletter

I recently had a colleague ask me what a good “open rate” was for an E-Newsletter, and when the best time and day to send an E-Newsletter was.

I had heard 30% was the average open rate, but I did some Web searching to verify if that was true.  It is.  Most companies and organizations report open rates in the 15%-40% range.  Typically E-Commerce E-Newsletters have the lowest open rates (under 20%) and Non-Profit E-Newsletters have the highest open rates (around 40%).  This article has a graph with some more detail on this:

I also came across some studies which said the best time and day to send your E-Newsletter (for the highest open rates) is typically between 2-3PM EST on Tuesday, Wednesday or Thursday.

And now you know!