Geoff Wilson / Innovation / August 25th, 2016

The Challenges of Corporate Innovation

Innovation within the enterprise requires a balancing act between focusing development resources on your core business unit and dedicating resources to building the next big thing. While delivering incremental improvements to your core product delivers tangible, comfortable results, it also brings corporate red tape, IT compliance and risk management.

While this is the lifeblood of any large organization, it also runs counter to true innovation. Recently, many corporations have successfully managed this conflict by spinning up dedicated innovation departments that focus on building the next revenue-driving business unit. But as many internal innovators have discovered, standing up a team that has the resources and expertise to take a product from ideation to launch to growth is far easier said than done.

Innovation, whether incremental or break-though, requires dedicated resources and room to run. External agency partners can make this process much easier for corporations, moving outside the red tape and business expectations that often stop innovation in its tracks.

Want to learn more about intrapreneurship training? 352 Inc. is launching the Intrapreneurship Academy to deliver online training courses and an engaged community of innovators like you.


  • John Smith

    I blog often and I really appreciate your information. This great article has truly peaked my interest.

  • Duke Vukadinovic

    Hi Geoff,

    I found your video really useful, but in my opinion, rapid, low-fidelity experimentation can help us better test our assumptions about how a new process or service can work. That could mean, for instance, having humans temporarily perform the job that a new piece of software would do.


  • Pingback: Aligning Your Company for New Product Innovation | 352 Inc.()