The Circle Strategy – 352 Noodles and Doodles

Geoff Wilson is a tech entrepreneur, investor and mentor who found his passion for business at an early age. After starting a successful computer store in high school, Geoff began building websites in his college fraternity house and 352 Inc. was born. 20 years later, his digital product development agency has grown to more than 70 employees with offices in Atlanta, Tampa and Gainesville, FL.

As 352 grew, Geoff began to focus on the powerful impact of lean and agile methodologies. Geoff implemented these principles into 352 by reorganizing the agency into cross-functional teams and turning managers into servant leaders. Free to focus on a single project at a time, his teams’ quality of work, productivity and morale dramatically increased. Good client relationships became great ones, and 352 began down a path of unprecedented growth. Geoff calls his management philosophy “Barely Manage to Lead” and speaks at conferences about how this approach can improve any type of business.