Brian Russell
Brian Russell / Design / October 14th, 2012

The "Location. Location. Location." of Real Estate Videos

As real estate agents know, it’s all about “location, location, location.” If you’re an agent who’s not publishing your real estate videos in the following spots, then you’re in the wrong place.

With more potential homebuyers being wooed with record low interest rates by mortgage lenders — reinforced by the Federal Reserve buying billions of dollars worth of mortgage-backed securities — now’s the right time for real estate agents to evaluate their marketing. With the unbelievable volume of video watched online, it only makes sense for agents to make sure real estate videos are part of the marketing mix. If you’re an agent, read on to see if you’re making the most of your videos.

Real Estate Videos That Sell Before you publish, your first priority is to shoot real estate videos that will captivate the viewer. Transport them to the house through your video. Telling the story doesn’t necessarily mean listing all the features, but rather leading your viewer to picture life there in the home. If you’re sharing your knowledge, relay the story with anecdotes. Transport them to the situation during their home buying process in which they’ll need to know this tip you’re sharing with them. Read More Tips at Inman.

YouTube It’s the second largest search engine, behind its parent, Google. Its content often gets prime position in search results. And sure, you’ve likely sent or received an interesting video from there, but do you know the real reach of YouTube?
•More than 800 million unique users visit YouTube each month. •In 2011, YouTube had more than 1 trillion views, or around 140 views for every person on Earth. •With the growing prevalence of smart phones, traffic from mobile devices tripled in 2011. •500 years of YouTube video are watched every day on Facebook, and more than 700 YouTube videos are shared on Twitter each minute. •100 million people make a social action on YouTube (likes, shares, comments, etc) every week.

If you aren’t sold yet on the incredible reach of the video-sharing site, read on here.

If you’re just hosting your videos on your own site, or with another provider, you’re missing a large opportunity.

Blog You do have a blog as part of your site, right? It’s your way to show visitors, and search engines, that you have all of the fresh information regarding your community. And you’re updating it regularly – not with just a flurry of a couple of posts every few months?
Keeping a blog and your site fresh doesn’t require a writer. A blog is as simple as a few sentences, a picture (or pictures) and in this case, your real estate videos. Share some of that knowledge you have bubbling over.
Buying a home — the single biggest investment in most peoples’ lives — can be an intimidating experience for most buyers and sellers, as you know. Especially since it’s not something they deal with every day, unlike you. When you share that experience and knowledge on your blog, you build authority on the topic and raise the threshold of what potential clients expect from a real estate agent to a level that only you can meet.

Facebook
Facebook Ad TargetingIn the last three months, 6.6 percent more people in the U.S. were active on Facebook, according to industry experts. There are now more than 166 million people in the U.S. taking part in the conversations there. Are you taking an active role?
Research has shown that photos and video are the most popular content on the site, hence Facebook’s switch to its more-visual Timeline layout earlier this year.
Get in front of people in your community. You could even set up Facebook ads to drive people in your community to your Facebook page. Facebook’s ad platform allows you to get granular on your ad’s audience, allowing you to target the best potential clients. Even if you don’t want to run ads, you can get a better idea of your organic potential on Facebook by going to Facebook’s ad manager and tweaking the variables to your prime client in the “Choose Your Audience” area to see who on Facebook meets your qualifications.
Be sure, though, to offer these fans an easy way and a compelling reason to go to your website. You want that list of prospects in your hands, too, rather than just with Facebook.

Twitter “Can you imagine lounging in this backyard oasis!?” Add a link in this simple tweet to a quick real estate video shot with your smartphone camera — you can even get a phone camera lens for wideshots — and you’re sure to grab attention and property viewings, as you’re able to nearly instantly transport them to the home, office or other location. (Did You Know: 3 hours of video are uploaded per minute to YouTube from mobile devices.)
With a bit more time, you could shoot the same real estate video, upload it to YouTube, and then embed it in a post on your blog. Then that tweet can link to your website, where you’re set up to capture prospects’ information via a form to request things like: •a showing of the property •more information on the community •to be notified about properties listed as they become available •mortgage rate information •or, any other data you have to share.
Additionally, make sure your Twitter feed is embedded in your website or blog, so visitors to your site can see the valuable information you’re sharing throughout the day there. Then, when they see what you have to offer, it’s very easy for them to begin following you and to receive regular updates, including all your new real estate videos.

About Me: I’m on Twitter a lot, but to get all the extra goodies, Google requires me to say I’m on Google+, too.