Peter VanRysdam / Digital Marketing / July 2nd, 2009

Tips for the Comment Spam Crowd – At Least Be Creative!

If you own a blog, there’s little doubt you’ve been the victim of comment spam.  For the uninitiated, this is the practice of commenting on blog posts with keywords related to your business for the sole purpose of including a link back to your Web site.  In theory this will increase your link popularity, your search engine rankings, and will make you hated by bloggers in your industry.  That last one isn’t theory.

So every few days I’ll see some comment spam in our blog.  It doesn’t really bother me because, while we do let people post a link, we’ve included Google’s “No Follow” code on our site (See the article on no-follow on wikipedia, but basically it’s a snippet of codes so the search engines know not to follow certain links).  Most of the time, someone will take the time to write a nice comment, so I don’t care if they get put a link in it.  Good for them.

Then there are the real spammers.  Take a look at the comment I got this morning:

informative stuff

By Quality Web Design
http://www.web4half.com

informative stuff… thank you very much.

Really?  That’s the best you could do?  Not only is it obvious to me that this is spam, but it’s obvious to anyone that reads our blog.  As I said before, you get no benefit in the search engines from the link thanks to the no follow code, but in this case you also will likely get no love from any readers clicking on your link. 

So what’s my point?  Don’t comment spam blogs.  But if you do, take a second and offer something of value.  You have to give something to get something.  It’s the circle of life or something.