It’s rare for a small business to get most of its leads from their website, but as the world becomes increasingly digital and mobile, having a strong online presence for your business is more important than ever. 78% of American shoppers researched a product or service online before making a purchase. So if you don’t care about making your online efforts the most important lead generator for your business, rest assured that your customers – and your competitors – absolutely do.
The good news is that it is easier than ever before to compete on a level playing field in the digital space. If you’re looking to start digital marketing efforts for your business, but are uncertain where to begin – watch the video below to learn easy ways that you can jumpstart your online marketing efforts.
Image credit: Creative Commons/Elly Köpf