352 Inc. / Digital Marketing / July 3rd, 2007

Transformation of 7-Elevens to Kwik-E-Marts Overnight

For all you Simpsons fans out
there get ready for the cartoon to become a reality.  7-Eleven has teamed up with
The Simpsons
Movie
, scheduled to premier July 27, for some overnight store makeovers.
The remodels to over a dozen stores in the US and Canada will include new
uniforms and name tags for the employees, life-size characters  (Homer,
Marge, Lisa, Maggie, store owner Apu, Chief Wiggum and Comic Book Guy) placed
throughout the store and even a whole line of products, such as FROSTY KRUSTYO’Scereal available for purchase.  Not to mention, Bart’s favorite comic book
featuring Radioactive
Man
sold at a bargain price of $3.99. 

The marketing
of this movie
involved so much planning!  Two years in the making and
I think it will have a HUGE impact for not only the promotion of the movie but
7-Eleven’s profits.  I do not think that fans of this dysfunctional American family will be disappointed by the effort taken to go above
and beyond traditional movie marketing.

As the years have progressed, I have stopped watching the new episodes that
would air every Sunday night.  It is my opinion that the old school
episodes are much funnier; it will be interesting to see how the movie does in
the box office because no matter how much you market a movie, it will not be
successful unless it pleases the fans.  Especially in this case.  DOH!?!