We created a digital education platform to improve childhood literacy rates in Georgia.

Through custom web development, in-depth user experience research and comprehensive branding strategy, we built a web platform that empowered educators.

Giving Georgia teachers the tools to lift a generation.

Early childhood literacy is foundational to education, yet students throughout the country lack the reading skills and vocabulary necessary to reach their full potential. This problem is particularly stark in Georgia, where 65% of 3rd graders cannot read at grade level, which means many students lack the language skills to finish school, secure a job and help break the cycle of poverty that plagues the state.

Understanding user patterns.

We collaborated with Rollins Center staff and educators to build a truly user-centered solution, and we quickly realized that Read Right from the Start needed more than new features and an improved experience. While it was vital to create a powerful educational tool, we also needed an ambassador platform that engaged with parents and educators, empowering them as advocates for change in Georgia’s education system.

Establishing a brand.

To spark these big changes, the Rollins Center required in-depth exploration to define a clear, cohesive brand personality, which led to a compelling identity and message for Read Right from the Start. Our team created a warm, empowering brand voice and visual identity that would inspire action for each of its diverse audiences – educators, parents, administrators and legislators.

With an educational product you really have to consider the visual characteristics that it has. Some brands go fully into a playful palette and visual system, which can be energized and youthful, but can also seem childish and lacking legitimacy and professionalism. On the other end of the spectrum, a strictly professional approach sacrifices the youthfulness and energy. We felt a middle ground between the two would create an inspiring, yet approachable brand.

DALLAS BARNES, SR. DESIGNER

Giving Georgia teachers the tools to lift a generation.

Early childhood literacy is foundational to education, yet students throughout the country lack the reading skills and vocabulary necessary to reach their full potential. This problem is particularly stark in Georgia, where 65% of 3rd graders cannot read at grade level, which means many students lack the language skills to finish school, secure a job and help break the cycle of poverty that plagues the state.

The roadmap.

In addition to an educational website for parents, we’re improving the Read Right from the Start portal with an interactive course builder that allows the Rollins Center to create custom courses. Complex branching scenarios will allow educators to personalize their course tracks, creating a more effective learning platform.

The promise.

The Rollins Center has committed itself to making Read Right from the Start strategies an integral part of every early childhood classroom in Georgia by 2020, and now it has the digital resources to cultivate community support for its vision. We’re honored to play a role in helping them achieve their goal, and we’re excited to build a platform and brand that inspires real change for Georgia’s children.

Let’s build something great.

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